Tuesday, December 29, 2009

Example of measuring conversion goals

Quick conversion guide

The best way to visualize how you can measure the conversion goals is to think of the page that the user will see when s/he fills out a form etc. and then gets redirected to a "Thank You" page. The "Thank You" page is the goal, whether they entered your site through the home page or through another page from an organic listing(the ones you don't pay for) in search engines.

The following are the conversion goals for a Medical office or Health Care Institute etc.:

-Newsletter Subscriptions

-General New Patient form

-New Patient History form (THESE THREE ARE YOUR "NEW PATIENT CONVERSIONS")

-Payment Policy Form

-Auto Injury Questionnaire Form

-Contact Us Form

-Product Checkout/Thank you pages

-Online store registration

-3-D spine simulator

-Wellness topics Print conversion

-Email conversions (opened emails; monthly newsletter)