I just watched a great Webinar put on by Dr. Flint McGlaughin (Director of MECLABS Group) on MarketingExperiments.com
In summary, the Webinar talks about the 'Testing Cycle'. Not just from a marketing standpoint, but also in a scientific/psychological one. The 3 phase Testing Cycle progresses from Radical Redesgins, Focused Variable Clusters, and finally, Single Variable Testing. The benefits, limitations, context-specific insights, and meta-theoretical insights are also discussed in this 'gold mine'.
You can watch the video, Double the Value of Your Online Testing by clicking here.
Thank you for the FREE Webinar!
If you are wondering how you can improve your Website, then contact Capitalsal to test it!
Wednesday, November 10, 2010
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