How the President of the United States used Metrics to win the election

I came across this video and thought the viewers of this blog would think it's interesting how Barack Obama's marketing and media specialists used new media and Web Analytics to get an edge on the competition.

About Facebook Tracking Metrics

Facebook is the epitome of New Media and how people are engaging with each other. From status updates, videos, pictures, to warm birthday greetings, Facebook has become a staple to many lives in the 21st century. The website also allows for advertising and a marketplace to tickle your wallet. How can you track Facebook though?

The follow are Facebook tracking metrics:

-Number of members in a group
-New members who joined per day, per month, per year
-Ratio of new members to people who left the group
-Ratio of who are your facebook friends vs. who are not
-Activity on wall posts and discussion boards (Content, requests, time, date, etc.)
-Members who also accepted invitations to join your event(s)
-Links posted in your group back to your blog/website (These should have parameters so that they can be assigned in your analytics

To added to post here is a link to see Facebook Statistics.

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