Best Search Engine Ranking Factors

I came across an article that seomoz.org articulated, which included a great composition of SEO or Search Engine Optimization metrics. These stats allow you to see what are the search engine ranking factors and how to get your website to make the cut.

Complete Rankings Data

The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

Top 5 On-Page (Keyword-Specific) Ranking Factors

1. Keyword Use Anywhere in the Title Tag
66% very high importance

2. Keyword Use as the First Word(s) of the Title Tag
63% high importance

3. Keyword Use in the Root Domain Name (e.g. keyword.com)
60% high importance

4. Keyword Use Anywhere in the H1 Headline Tag
49% moderate importance

5. Keyword Use in Internal Link Anchor Text on the Page
47% moderate importance

Read more about Search Engine Ranking Factors by SEOmoz.


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Web Analytics Association Search Engine

I came across a useful tool that is a custom search engine for 'everything' web analytics.

Click here

Cheers to the creator, Stephane Hamel.

Link building for your website

A great way to improve your chance of getting people to your website and having a higher ranking in the major search engines is to have a 'quality link score'. That means that, say Google, looks to see how many website(s) link to your website. Going further, Google doesn't really care about links from websites that have a lower quality link score than you.

When it comes to link building, it is ideal to get linked in from websites that have a higher score than you. If your at the top, your doing something right!

A few good practices to get your name and contact information about your company out there, is to register accounts at local business listing websites and/or find out what competitors have listed in.

To do this go to Google.com. Type in, links://www.yourcompetitorswebsite.com then press enter or click search.

These results will show all links that are going to that website. Saying that, now you can use these links to see what local listings they are listed in, so you can do the same.

This is a strategy that all companies should do anyway, even if they don't have a website up yet, because of the fact that you can get your contact information out there...and wait a minute.....its free.

Cheers,

AL

Contact Capitalsal for search engine optimization and web design/development services.