Example of measuring conversion goals

Quick conversion guide

The best way to visualize how you can measure the conversion goals is to think of the page that the user will see when s/he fills out a form etc. and then gets redirected to a "Thank You" page. The "Thank You" page is the goal, whether they entered your site through the home page or through another page from an organic listing(the ones you don't pay for) in search engines.

The following are the conversion goals for a Medical office or Health Care Institute etc.:

-Newsletter Subscriptions

-General New Patient form

-New Patient History form (THESE THREE ARE YOUR "NEW PATIENT CONVERSIONS")

-Payment Policy Form

-Auto Injury Questionnaire Form

-Contact Us Form

-Product Checkout/Thank you pages

-Online store registration

-3-D spine simulator

-Wellness topics Print conversion

-Email conversions (opened emails; monthly newsletter)

Web Design and Development

Capitalsal is equipped with the knowledge and skills to create a Website, develop individual web pages, improve the appearance of web pages, and add functionality, interactivity or dynamic features to web pages.

Capitalsal focuses on the most essential topics needed to establish a compelling web presence for organizations.

To learn more click here.

Web Analytics Association Search Engine

I came across a useful tool that is a custom search engine for 'everything' web analytics.

Click here

Cheers to the creator, Stephane Hamel.

Tribal Leadership

I came a cross this video on facebook but it belongs to a group I belong to, which is TED. Ted.com is a great website that brings new ideas and perspectives to the reader through articles and video. There is a plethora of knowledge and wisdom that comes from its speakers and insight. David Logan speaks of "Tribal Leadership" in the video below.

David Logan studies how people communicate within a company -- and how to harness our natural gifts to make change within organizations. He looks at emerging patterns of corporate leadership, organizational transformation, generational differences in the workplace, and team building for high-potential managers and executives.

He's the co-founder and senior partner at CultureSync, a management consulting firm, and works with Fortune 500 companies, governments, and nonprofits. Much of CultureSync’s work is derived from a ten-year study of over 24,000 people published at Tribal Leadership (2008), which shows how organizational culture evolves over time and how leaders can nudge it forward.

He teaches management and leadership in the USC Executive MBA, and is also on the faculty at the International Centre for Leadership in Finance (ICLIF), endowed by the former prime minister of Malaysia, and on the Foundation for Medical Excellence in Portland.

The Easter Seals Drop Zone Event Vancouver 2009

Since 2005, more than 2,000 superheroes have joined the exclusive Superhero Club for Easter Seals, raising more than $2.8 million dollars for kids with disabilities across Canada. Easter Seals Drop Zone is the first event of its kind in Canada!

I was fortunate enough to be involved in this charity event, which was for a great cause. The 70 'Superheroes' from Vancouver raised over $225,000 this year, and now these children will be able to enjoy themselves with happiness and laughter.

I encourage you to take the leap and share in the joy of giving BC's children abilities. Better yet, all across Canada in your nearest city. Check out The Drop Zone.

Here is a video of my experience...the video is only 4 minutes long but it took me about 10-15 minutes to gather the courage do do the rappel, as I'm afraid of extreme heights! We rappelled off a 20 story building(Axa Building) downtown, Vancouver, BC, Canada.

Mac Alarm Clock Pro 9.1.7

I came across an app that I've wanted to use for a awhile now and I think its a great tool for a mac user.

Here's a quote from the site, "With the sheer amount of functionality Alarm Clock Pro offers, it can easily integrate into nearly every aspect of your life. Speak or display favorite inspirational quotes randomly throughout the day, or even send them as text messages to your cell phone! Have important reminders, or even birthday cards, e-mailed to contacts."

You can download Alarm Clock Pro for Mac for free here.

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Link building for your website

A great way to improve your chance of getting people to your website and having a higher ranking in the major search engines is to have a 'quality link score'. That means that, say Google, looks to see how many website(s) link to your website. Going further, Google doesn't really care about links from websites that have a lower quality link score than you.

When it comes to link building, it is ideal to get linked in from websites that have a higher score than you. If your at the top, your doing something right!

A few good practices to get your name and contact information about your company out there, is to register accounts at local business listing websites and/or find out what competitors have listed in.

To do this go to Google.com. Type in, links://www.yourcompetitorswebsite.com then press enter or click search.

These results will show all links that are going to that website. Saying that, now you can use these links to see what local listings they are listed in, so you can do the same.

This is a strategy that all companies should do anyway, even if they don't have a website up yet, because of the fact that you can get your contact information out there...and wait a minute.....its free.

Cheers,

AL

Contact Capitalsal for search engine optimization and web design/development services.