Best Search Engine Ranking Factors

I came across an article that seomoz.org articulated, which included a great composition of SEO or Search Engine Optimization metrics. These stats allow you to see what are the search engine ranking factors and how to get your website to make the cut.

Complete Rankings Data

The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

Top 5 On-Page (Keyword-Specific) Ranking Factors

1. Keyword Use Anywhere in the Title Tag
66% very high importance

2. Keyword Use as the First Word(s) of the Title Tag
63% high importance

3. Keyword Use in the Root Domain Name (e.g. keyword.com)
60% high importance

4. Keyword Use Anywhere in the H1 Headline Tag
49% moderate importance

5. Keyword Use in Internal Link Anchor Text on the Page
47% moderate importance

Read more about Search Engine Ranking Factors by SEOmoz.


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Omniture Summit Stats

Example of measuring conversion goals

Quick conversion guide

The best way to visualize how you can measure the conversion goals is to think of the page that the user will see when s/he fills out a form etc. and then gets redirected to a "Thank You" page. The "Thank You" page is the goal, whether they entered your site through the home page or through another page from an organic listing(the ones you don't pay for) in search engines.

The following are the conversion goals for a Medical office or Health Care Institute etc.:

-Newsletter Subscriptions

-General New Patient form

-New Patient History form (THESE THREE ARE YOUR "NEW PATIENT CONVERSIONS")

-Payment Policy Form

-Auto Injury Questionnaire Form

-Contact Us Form

-Product Checkout/Thank you pages

-Online store registration

-3-D spine simulator

-Wellness topics Print conversion

-Email conversions (opened emails; monthly newsletter)

Web Design and Development

Capitalsal is equipped with the knowledge and skills to create a Website, develop individual web pages, improve the appearance of web pages, and add functionality, interactivity or dynamic features to web pages.

Capitalsal focuses on the most essential topics needed to establish a compelling web presence for organizations.

To learn more click here.

Web Analytics Association Search Engine

I came across a useful tool that is a custom search engine for 'everything' web analytics.

Click here

Cheers to the creator, Stephane Hamel.

Tribal Leadership

I came a cross this video on facebook but it belongs to a group I belong to, which is TED. Ted.com is a great website that brings new ideas and perspectives to the reader through articles and video. There is a plethora of knowledge and wisdom that comes from its speakers and insight. David Logan speaks of "Tribal Leadership" in the video below.

David Logan studies how people communicate within a company -- and how to harness our natural gifts to make change within organizations. He looks at emerging patterns of corporate leadership, organizational transformation, generational differences in the workplace, and team building for high-potential managers and executives.

He's the co-founder and senior partner at CultureSync, a management consulting firm, and works with Fortune 500 companies, governments, and nonprofits. Much of CultureSync’s work is derived from a ten-year study of over 24,000 people published at Tribal Leadership (2008), which shows how organizational culture evolves over time and how leaders can nudge it forward.

He teaches management and leadership in the USC Executive MBA, and is also on the faculty at the International Centre for Leadership in Finance (ICLIF), endowed by the former prime minister of Malaysia, and on the Foundation for Medical Excellence in Portland.

The Easter Seals Drop Zone Event Vancouver 2009

Since 2005, more than 2,000 superheroes have joined the exclusive Superhero Club for Easter Seals, raising more than $2.8 million dollars for kids with disabilities across Canada. Easter Seals Drop Zone is the first event of its kind in Canada!

I was fortunate enough to be involved in this charity event, which was for a great cause. The 70 'Superheroes' from Vancouver raised over $225,000 this year, and now these children will be able to enjoy themselves with happiness and laughter.

I encourage you to take the leap and share in the joy of giving BC's children abilities. Better yet, all across Canada in your nearest city. Check out The Drop Zone.

Here is a video of my experience...the video is only 4 minutes long but it took me about 10-15 minutes to gather the courage do do the rappel, as I'm afraid of extreme heights! We rappelled off a 20 story building(Axa Building) downtown, Vancouver, BC, Canada.