Wednesday, August 17, 2011

How does the Facebook Algorithm work?

By Kelvin Newman from

The ultimate guide to the Facebook Edgerank algorithm

EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.

EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.

It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.

Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Yet despite this huge importance very little has been written about the algorithm.

Click here to continue to read more about facebook edgerank algorithms

Tuesday, January 25, 2011

The Joy of Stats

Hans Rosling says there’s nothing boring about stats, and then goes on to prove it. A one-hour long documentary produced by Wingspan Productions and broadcast by BBC, 2010. A DVD is available to order from Wingspan Productions. Director & Producer; Dan Hillman, Executive Producer: Archie Baron. ©Wingspan Productions for BBC, 2010

Click here to watch the video.

Wednesday, November 10, 2010

Double the Value of Your Online Testing

I just watched a great Webinar put on by Dr. Flint McGlaughin (Director of MECLABS Group) on

In summary, the Webinar talks about the 'Testing Cycle'. Not just from a marketing standpoint, but also in a scientific/psychological one. The 3 phase Testing Cycle progresses from Radical Redesgins, Focused Variable Clusters, and finally, Single Variable Testing. The benefits, limitations, context-specific insights, and meta-theoretical insights are also discussed in this 'gold mine'.

You can watch the video, Double the Value of Your Online Testing by clicking here.

Thank you for the FREE Webinar!

If you are wondering how you can improve your Website, then contact Capitalsal to test it!

Thursday, October 28, 2010

How to install Google Analytics into Facebook Fan Pages

Thanks Kevin!

Tuesday, July 13, 2010

What is your Keyword rank score called? ...Quality scores for Google.

A "Quality Score" for Google is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors. A quality score measures how relevant your keyword is to your ad group and to a user's search query. The higher a Keyword Quality Score(KQS), the lower it costs per click(CPCs), and the better its ad position.

Google and other players of the search network, calculate it every time your keyword matches a search query. The QS helps ensure that only the most relevant ads appear to users.

Contact Capitalsal to discuss how you can improve your Quality Score.

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Monday, May 17, 2010

Free Website Search Engine Submission Tool

How the President of the United States used Metrics to win the election

I came across this video and thought the viewers of this blog would think it's interesting how Barack Obama's marketing and media specialists used new media and Web Analytics to get an edge on the competition.