I having been involved in the Internet since it started, well at least since 1995, and it really became a tool of information. I can recall an interview I had quite some time ago and the company sounded professional on the phone, but when I looked at their website, it was only one page with their logo and said "under construction". OK, fine, some companies would put that up if they are building a new website...but what if that company has been around for 3-4 years, and is a web marketing company? To me, red flags come up and something is definitely sketchy here!
Do not have a website that is under construction for the public to see unless you are "testing" it. On that note, testing is another story with functionality needed and value in place. If the company has been around for 3-4 years and makes this mistake at this stage of its business life cycle then something is not congruent with the integrity of the business. 'For every breathing day we experience, it is 1 Internet Year. Every day with a website that is under construction is a years worth of business on the Internet.'
I find it important to do your due diligence when you apply for a job and research the company that you hope to work to get information on the history, culture etc. I honestly couldn't believe the progress of the company and still see this mistake so I used a tool called "The Wayback Machine". The Wayback Machine allows your search what a website looked like 5 years ago or however long Yahoo tracked the information of the website. You could actually check out what eBay looked like when they first started 1995 and click-through to see the steps and progress that they made. The Wayback Machine has over 85 billion pages indexed.
So I researched the company and found out that they have had this website as under construction for over 3 years, and it was only one page. Now in eMarketing there is White-Hat Marketing and Black-Hat Marketing. White-Hat Marketers are the 'good guys', you could say. And Black-Hat, well these marketers will do anything to make a buck. These are the people who manipulate the system to try to get a quick advantage but usually fall hard under the fists of Google and Yahoo. Spam, fake blogs, click-fraud,...these are the culprits. It turned out that this company was working under an alias and totally lost its integrity in my books.
So again, do some research on the company your applying for because you deserve the best when it comes to your career.
To access the Wayback Machine click here.
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"Search Engine Optimization, or SEO is that it the practice of optimizing a web page or a whole web site in a way that would make it more search engine friendly. This is done primarily to effect a higher ranking in search engine result pages and increase web traffic."
