I just watched a great Webinar put on by Dr. Flint McGlaughin (Director of MECLABS Group) on MarketingExperiments.com
In summary, the Webinar talks about the 'Testing Cycle'. Not just from a marketing standpoint, but also in a scientific/psychological one. The 3 phase Testing Cycle progresses from Radical Redesgins, Focused Variable Clusters, and finally, Single Variable Testing. The benefits, limitations, context-specific insights, and meta-theoretical insights are also discussed in this 'gold mine'.
You can watch the video, Double the Value of Your Online Testing by clicking here.
Thank you for the FREE Webinar!
If you are wondering how you can improve your Website, then contact Capitalsal to test it!
Wednesday, November 10, 2010
Thursday, October 28, 2010
Tuesday, July 13, 2010
What is your Keyword rank score called? ...Quality scores for Google.
A "Quality Score" for Google is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors. A quality score measures how relevant your keyword is to your ad group and to a user's search query. The higher a Keyword Quality Score(KQS), the lower it costs per click(CPCs), and the better its ad position.
Google and other players of the search network, calculate it every time your keyword matches a search query. The QS helps ensure that only the most relevant ads appear to users.
Google and other players of the search network, calculate it every time your keyword matches a search query. The QS helps ensure that only the most relevant ads appear to users.
Contact Capitalsal to discuss how you can improve your Quality Score.
ATTENTION: Interested in a $4.99/Month Hosting Plan?...What about $4.99/Year?
Monday, May 17, 2010
How the President of the United States used Metrics to win the election
I came across this video and thought the viewers of this blog would think it's interesting how Barack Obama's marketing and media specialists used new media and Web Analytics to get an edge on the competition.
Thursday, May 6, 2010
Web Analyst Archetype
I was doing some qreading(quick reading) and came across an article about archetypes of Web Analysts and how using tools such as GA(Google Analytics) or coremetrics is only one facet of the business. Basically many say that s/he needs to be well rounded in fields other their specialty, allowing them tap into personas, psychs, and commonalities of their clients.
One thing that I would like to mention is that the "Archetype" of the future Web Analyst that is discussed in other posts, is that s/he is a hot commodity in limbo these days. At least in 2010.
People are only "starting" to realize the value in a Web Analyst, which means that more education/teaching needs to happen for this to grow. (There's an opportunity here) Remember technology is about speed and productivity. If everyone were up to speed, then everything would be faster right? You could move along with advances and take a holistic approach to learn from your mistakes...Good luck!
It takes time for that time to come; where everyone understands what needs to be understood. It can and will happen though! In other words, a collective consciousness. It's important for the WA(Web Analyst) to broaden his or her horizon to be able to apply metaphorical filters to the data and then communicate it effectively to each department. This is when the Web Analyst begins to use a different "play on words" and also passes through language barriers, becoming a "language barrier ninja".
Contact Capitalsal to hire a Web Analyst
One thing that I would like to mention is that the "Archetype" of the future Web Analyst that is discussed in other posts, is that s/he is a hot commodity in limbo these days. At least in 2010.
People are only "starting" to realize the value in a Web Analyst, which means that more education/teaching needs to happen for this to grow. (There's an opportunity here) Remember technology is about speed and productivity. If everyone were up to speed, then everything would be faster right? You could move along with advances and take a holistic approach to learn from your mistakes...Good luck!
It takes time for that time to come; where everyone understands what needs to be understood. It can and will happen though! In other words, a collective consciousness. It's important for the WA(Web Analyst) to broaden his or her horizon to be able to apply metaphorical filters to the data and then communicate it effectively to each department. This is when the Web Analyst begins to use a different "play on words" and also passes through language barriers, becoming a "language barrier ninja".
Contact Capitalsal to hire a Web Analyst
Friday, April 16, 2010
About Facebook Tracking Metrics
Facebook is the epitome of New Media and how people are engaging with each other. From status updates, videos, pictures, to warm birthday greetings, Facebook has become a staple to many lives in the 21st century. The website also allows for advertising and a marketplace to tickle your wallet. How can you track Facebook though?
The follow are Facebook tracking metrics:
-Number of members in a group
-New members who joined per day, per month, per year
-Ratio of new members to people who left the group
-Ratio of who are your facebook friends vs. who are not
-Activity on wall posts and discussion boards (Content, requests, time, date, etc.)
-Members who also accepted invitations to join your event(s)
-Links posted in your group back to your blog/website (These should have parameters so that they can be assigned in your analytics
To added to post here is a link to see Facebook Statistics.
Click here to join Capitalsal's facebook group.
The follow are Facebook tracking metrics:
-Number of members in a group
-New members who joined per day, per month, per year
-Ratio of new members to people who left the group
-Ratio of who are your facebook friends vs. who are not
-Activity on wall posts and discussion boards (Content, requests, time, date, etc.)
-Members who also accepted invitations to join your event(s)
-Links posted in your group back to your blog/website (These should have parameters so that they can be assigned in your analytics
To added to post here is a link to see Facebook Statistics.
Click here to join Capitalsal's facebook group.
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