What is Web Analytics and what can it be used for?

Ok...so you have a website...you sell hats...the goal of the website then is to grab enough Attention from Google or Yahoo etc....then when they are at your website, the product or service...hats in this case, will have to spark enough Interest so the "buyer" can make a Decision to go further and buy a hat(s) or click off to another website. The goal is the Action. You want him or her to buy the hat right...

So when I speak of Web Analytics I mean that I can analyze your website or show you how you can get a higher return on your investment...and get more sales.

For example:

(Small numbers are used but the concept should be applied to thousands or millions.

So you have 10 people coming to your website looking to buy a hat. 8 of those people came from Google and 2 came from Yahoo. You noticed that 2 sales were made from the buyers that came from Google and 1 sale was made from yahoo. Now just by looking at it, it looks as though Google gets more sales. 2 sales might have come from there but is the opportunity to sell more hats with Google in this example?

The truth is that there is more opportunity to sell hats with Yahoo in this example. 2/8 users bought hats that came from Google. 1/2 bought hats that came from Yahoo. In other terms, 25% of the people that came form Google converted to a sale and 50% that came from Yahoo, converted to a sale.

So now that you know that...how is it helpful?

You will be able to feel confident when you advertise with one of these search engines and that you are really doing the best you can do for a greater opportunity of success. If there is a 50% chance in making a sale as opposed to a 25%, then do business right and put your money on the 50%.

Recap:

The fact is by using Web Analytics software, you will be able to make a "quantitative" decision that will yield in better business.

A free Web Analytics software from Google called Google Analytics can be setup here.

If you have questions about setting up Google Analytics or want to hire a consultant click here.

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